Design

News

Inside Universal Epic Universe

For WESH in Orlando, FL I worked to develop a logo and the key art for a segment that they would run on the new Universal park coming to Orlando. I had to incorporate 3 logos (Epic Universe, Parks Central and WESH2) in a way that would look harmonious and be easily read.

A Conversation with Brooke Shields

I developed the logo and key art for a segment that would feature Brooke Shields on the station WXII in Winston-Salem, NC. I used the color from her latest book cover to make it feel more authentic to her and I also edited the font that the station uses to make it look a little more similar to the one she uses on her book covers.

More work for News

I have worked with many news stations across the United States and part of my job is to make sure that the Hearst-wide brand identity stays intact while the stories remain localized.

Print

Programming and Research Conference

For the Hearst Programming and Research Conference of 2023 I developed a logo, look and all of the printed and digital materials, such as posters and Powerpoint presentations. Since the conference was happening in Florida they wanted something to represent the Florida heat. I also included an illustration of the Hearst Tower, a very symbolic representation of the company.

Team8 Update

For KSBW in Salinas, CA I delivered a 13 page Canva template for them to use as their station Newsletter. For them I added a brand guide with images, colors, fonts and instructions as to how to best make use of the design without breaking the brand.